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Data Privacy

Last updated on: 03.05.2024

We place great importance on ensuring that the handling of personal data is transparent. This privacy policy provides information on which personal data we collect, for what purpose, and to whom we disclose it. To ensure high transparency, this privacy policy is regularly reviewed and updated.

1. Services we use

  • Meta Ads
  • Google Analytics
  • Google Tag Manager
  • Cart Functionality
  • WordPress

2. Contact information

If you have questions or concerns about the protection of your data by us, you can always reach us via email at Responsible for data processing through this website is:

homely GmbH
Juraweidstrasse 15E
5023 Biberstein

Data Protection Officer:
Cristina Bueno Carmona

3. General Principles

3.1 What data do we collect from you and from whom do we receive this data

We primarily process personal data that you transmit to us or that we collect during the operation of our website. Occasionally, we may also receive personal data about you from third parties. These categories may include:

  • Basic personal data (name, address, birth data, etc.);
  • Contact details (mobile number, email address, etc.);
  • Financial data (e.g., account details);
  • Online identifiers (e.g., cookie identifiers, IP addresses);
  • Location and traffic data;
  • Audio and video recordings;
  • Sensitive data (e.g., biometric data or information about your health).

3.2 Under what conditions do we process your data?

We treat your data confidentially and according to the purposes set out in this privacy policy. We pay attention to a transparent and proportionate processing.

If we are exceptionally unable to follow these principles, the data processing may still be lawful because a justification exists. Such justifications may include:

  • Your consent;
  • The performance of a contract or pre-contractual measures;
  • Our legitimate interests, provided your interests do not override.

3.3 How can you revoke your consent?

If you have given us consent to process your personal data for specific purposes, we process your data within the scope of this consent, as long as we have no other legal basis.

You have the possibility to revoke your consent at any time by sending an email to the address mentioned in the imprint. Data processing that has already occurred is not affected by this.

3.4 In which cases can we disclose your data to third parties?

a. Principle

We may need to use the services of third parties or affiliated companies and entrust them with processing your data (so-called processors). Categories of recipients include:

  • Accounting, fiduciary, and audit firms;
  • Consulting firms (legal advice, taxes, etc.);
  • IT service providers (web hosting, support, cloud services, website design, etc.);
  • Payment service providers;
  • Providers of tracking, conversion, and advertising services.

We ensure that these third parties and our affiliated companies comply with data protection requirements and treat your personal data confidentially.

We may also be required to disclose your personal data to authorities.

b. Visit our social media channels

We may have links to our social media channels embedded on our website. This is usually visible (typically through corresponding icons). When you click on the icons, you will be redirected to our social media channels.

The social media providers learn in this case that you are accessing their platform from our website. The social media providers can use the data collected in this way for their own purposes. We point out that we do not receive any information about the content of the transmitted data or their use by the operators.

c. Disclosure abroad

In the course of processing, your personal data may be transmitted to companies abroad. These companies are obliged to data protection to the same extent as we are. The transfer may take place worldwide.

If the level of data protection is not equivalent to that of Switzerland, we perform a preliminary risk assessment and ensure contractually that the same protection as in Switzerland is guaranteed (e.g., using the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we take additional technical measures to protect your data. You can retrieve the standard contractual clauses of the EU Commission at the following link.

3.5 How long do we store your data?

We store personal data only as long as necessary to fulfill the individual purposes for which the data were collected.

Data we store during your visit to our website are retained for twelve months. An exception applies to analytics and tracking data, which can be stored longer.

Contract data is stored longer as we are legally obliged to do so. We must, in particular, retain business communications, concluded contracts, and booking receipts for up to 10 years. As long as we no longer need such data for the performance of the services, the data are blocked and we use them only for accounting and tax purposes.

3.6 How do we protect your data?

We will keep your data secure and take all reasonable measures to protect your data from loss, access, misuse, or alteration.

Our contractors and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary to pass on your inquiries to affiliated companies. Even in these cases, your data will be treated confidentially.

Within our website, we use the SSL procedure (Secure Socket Layer) in conjunction with the highest level of encryption supported by your browser.

3.7 What rights do you have?

a. Right of access

You can request information at any time about the data we store about you. We ask you to send your request for information along with proof of identity to

You also have the right to receive your data in a common file format if we process your data automatically and if:

  • You have given your consent for the processing of this data; or
  • You have provided data in the context of the conclusion or execution of a contract.

We may restrict or deny the provision of information or data output if it contradicts our legal obligations, legitimate own or public interests, or the interests of a third party.

The processing of your request is subject to the legal processing period of 30 days. However, we may extend this period due to high volumes of requests, for legal or technical reasons, or because we need further information from you. You will be informed about the extension of the period in a timely manner, at least in text form.

b. Deletion and correction

You always have the option to request the deletion or correction of your data. We may reject the request if legal provisions oblige us to longer or unchanged retention, or if a permitting circumstance opposes your request.

Please note that the exercise of your rights may conflict with contractual agreements and may have corresponding effects on the contract execution (e.g., early contract termination or cost consequences).

c. Legal recourse

If you are affected by the processing of personal data, you have the right to enforce your rights through legal means or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner:

3.8 Changes to the privacy policy

We may change this privacy policy at any time. The changes will be published on, you will not be separately informed about them.

4. Individual data processing operations

4.1 Providing the website and creation of log files

What information do we receive and how do we use it?

By visiting, certain data are automatically stored on our servers or on servers of services and products we procure and/or have installed for purposes of system administration, for statistical or security purposes, or for tracking purposes. This includes:

  • the name of your Internet service provider;
  • Your IP address (if applicable);
  • the version of your browser software;
  • the operating system of the computer from which access to the URL is made;
  • the date and time of access;
  • the website from which you visit the URL;
  • the search words you used to find the URL.

Why are we allowed to process this data?

This data cannot be assigned to a specific person and there is no merging of this data with other data sources. The storage of log files is necessary to ensure the functionality of the website and to guarantee the security of our information technology systems. Herein lies our legitimate interest.

How can you prevent data collection?

The data is stored only as long as it is necessary to achieve the purpose of their collection. Accordingly, the data are deleted after each session ends. The storage of log files is absolutely necessary for the operation of the website, and therefore you have no possibility to object to it.

4.2 Meta Ads

Our website uses Meta Ads, an online advertising service of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (formerly known as Facebook, Inc.). With Meta Ads, we can place targeted advertisements to make users aware of our products or services.

When you visit our website, a cookie may be set on your device by Meta Ads, which enables an analysis of your use of the website. Moreover, Meta can track your usage behavior across various websites and devices and on this basis, place personalized advertising.

The data collected by the cookie are transmitted to Meta and stored there. This data can be linked by Meta with your Meta account (formerly Facebook account) and used for its own advertising purposes.

To object to the use of cookies on your computer in general, you can configure your internet browser so that no more cookies can be stored on your computer in the future or so that already stored cookies are deleted. However, disabling cookies may result in some functions of our website not functioning properly.

For more information on how Meta Ads handles user data, please see Meta’s privacy policy: If you do not want Meta to use data for advertising purposes, you can adjust the relevant settings in your Meta account.

4.3 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”), on our website. Google Analytics uses so-called “cookies”, text files that are stored on your computer and that enable an analysis of your use of the website.

The information generated by the cookie about your use of this website is usually transferred to a server of Google in the USA and stored there. In the case of activating IP anonymization on this website, however, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a server of Google in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website and internet use to the website operator.

The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link:

4.4 Google Tag Manager

To manage website tags via an interface, we use the Google Tag Manager, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not process any personal data. The service ensures the triggering of other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in place for all tracking tags implemented with Google Tag Manager.

By using the Google Tag Manager, automated scripts (so-called tags) can be activated on our website, and data from your browser can be transmitted to Google. These data can include information about your IP address, the browser you use, the subpages of our website you visit, and other interactions during your website visit.

4.5 Cart Functionality

Our website offers a cart functionality that allows visitors to select products or services for purchase and reserve them. During this process, data about the selected products, the quantity, and the total price can be stored.

To facilitate the purchasing process, our website may also store information such as your name, delivery and billing address, email address, and other relevant data for the purchase. These data are used to facilitate the purchase process and to provide you with a seamless user experience.

The data collected through the cart functionality are stored on our servers and are accessible only to authorized personnel who are tasked with managing and processing orders. These data are not disclosed to third parties without your express consent, unless this is required by law or necessary for the execution of the contract, e.g., for the delivery of ordered products by a third-party provider.

To enhance the user experience, our website also uses cookies that enable the content of your cart to be saved even if you leave the website and return later. You can delete or block these cookies at any time through your browser settings.

4.6 WordPress

Our website is based on the platform WordPress, a content management system developed by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. WordPress enables us to create, manage, and publish content.

When using our website based on WordPress, various data, including your IP address, the date and time of access, and information about the browser you use, can be collected and stored. These data are mainly used for administrative purposes and to ensure a smooth operation of the website.

Some WordPress features, such as comments or contact forms, can collect additional personal data if you use them.

BrainBox Generators

BrainBox Generators is a service provided by BrainBox Solutions GmbH to identify all privacy-relevant services on a website and to assist in the creation of the privacy policy. No personal data is collected or processed.